Do Buzz News Publishers Need a New Content Strategy?

Do you run an entertainment news website or blog that's receiving diminished levels of traffic lately? First of all, it's a jungle out there, and many get gobbled up. Or die of hunger. It takes a special animal to survive and prosper online.
But since that's pretty much true across the board, why are we picking on the entertainment websites?
Maxim, a leading men's mag, decided to switch content strategies and instead of focusing on T&A focus more on fashion. This new content strategy generated 50% more page views and $10 million more in annual ad revenue.
Is Maxim gliding upwards on the winds of change or is it just a fad? We think the former. One of the most important aspects to consider with entertainment news is being there first, so if you want to be one of those who adopted this change of direction early, here's how:
Content Strategy vs. Content Marketing
Many publishers mistakenly think a content strategy means content marketing. It isn't, but it's very easy to get confused.
Content marketing is a popular method for advertisers to strengthen their brand and improve SEO, among others.
A content strategy is something different and more holistic. Wikipedia defines content strategy as "... the planning, development, and management of content - written or in other media".
Literally EVERY business looking to profit from an online presence, needs a content strategy.
As a publisher, your product IS content. So this creates a kind of circular effect where you're often promoting your content with... content.
The Next Strategy
What's that? A question from the audience? Okay... It says here: "What's wrong with my current content strategy? It's worked well so far!"
Good question, and I am not surprised you ask. Once you build some authority on Google, a follower base, and a great promotion strategy for CPC arbitrage - you're on the golden path. But if you focus on business development and neglect your content strategy - you'll lose. Lose big time.
You know very well that we live in a very fluid world. Especially in the entertainment niche. Content can go from a rumor to viral in a matter of minutes, and from a comment on Reddit to a full blown internet tzunami.

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