How to earn new clients for your small business with these brand-boosting suggestions
I hope you enjoyed our recent series of articles and videos
focused on what you can do to build your client roster for your
business.
New clients are essential to the success of any business so make sure
you keep up consistent efforts to draw in new leads you can then turn
into paying clients. To quickly recap:
Proper planning
Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.
Ideal clients are just that: ideal. The more of them you have, the
less stress you have in keeping any toxic clients who may be more
trouble than they’re worth.
Make your presence known
Content marketing, email marketing, and
social media marketing all work together when planned properly. Before
you start any guess work at how to go about marketing your business
online remember our tips on the value of planning it all out right and
hiring a professional to get it done properly.
This article talked about the value of organic and paid marketing to
drive website traffic in droves and the cost of messy DIY attempts at
online marketing.
The importance of referrals
Referral business is a great way to
generate leads. The leads are better and the fact that you’re coming by
way of a reference goes a long way to securing the client.
We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.
Offline Marketing is Still Essential
A lot of what we focus on at
eVision Media is specific to online efforts. That is essentially because
we specialize in professional website development, social media
marketing, and search engine optimization.
Your business success can rely on not only online marketing
strategies and tactics, but also offline efforts. So remember to keep up
some hard and true staples to keep the leads coming in.
Here’s some suggestions to infuse into your overall marketing pie:
• Event or Tradeshow Sponsorship
Sponsoring an event or a tradeshow is a great way to get your
business in front of key decision makers within your industry or
business sector. Our success with the Abbotsford Chamber of Commerce in
2016 was not only great for getting our name in front of local
businesses over having won a Business Excellence award but the sponsor
of our award, Blackwood Building Centre Ltd., also received a lot of
recognition.
• Contests Offering Merchandise
Holding a contest is a great way get word out about your business.
Watch out for serial contest entrants (yes people have side jobs
entering contests all day) and take the construct of the contest
seriously. Look for loopholes that could be exploited and carefully plan
your contest so it targets your ideal clients.
Offering free samples or credit as a reward is great when you focus
on those who need what you have or do. You may get less entries but it’s
better to get 10 qualified entries than 1000 entries from people who
are really only after a freebie.
• Radio Advertising
Radio ads are still a good tool especially if you deal locally. Many
stations are eager to support local businesses so try reaching out to
your local radio stations. The cost might be a lot better than you
expect!
• Newspaper Mentions
These are great for getting eyes on your business. It’s even better
if the newspaper has an online equivalent that publishes the article.
If you are able to get your name in a newspaper editorial and the
author is willing to link to your site, then you’re not only getting
some amazing exposure but because of the link, you are also telling
Google that your website has more value.
Journalists have trust placed in them by their readers so if you can
get someone to feature your business in an article you should definitely
do it.
*Bonus Pro Tip – if you have key phrases drafted and website pages
with them sending the right on-site ranking signals, then try asking the
article author to link to your business with an actual term you’re
trying to rank for.
• Networking
Never underestimate the power of good networking for your business.
Getting yourself out there at events, trade shows, or anywhere else you
can find your target audience is a great idea.
Not all events cost money and even if you don’t make a connection you can still have a good time!
Some other quick ideas to boost your brand exposure include:
• Sending postcards to past or prospective clients
• Posting flyers, sending mailers or distributing door hangers
• Goodie bag and door donations at events where your target market will be in attendance
• Merchandizing
• Volunteering
• Even get your car wrapped with your brand messaging!
These
methods are good on their own and together they result in you building
your credibility and getting more exposure in front of your ideal target
market.
The value of credibility is immeasurable for business
success and the cost of not having any clients know, like, or trust you
is equivalently high.
Understandably, a lot of these tips seem great but are often tough to
execute. If you’re having trouble building your client base or simply
want some more help on any of the topics covered here, please get in
touch.
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