Simply put attraction marketing is where you attract people to you by
offering them value rather than pushing something at them. You become a
trusted advisor where you have the knowledge that you can share with
your prospects giving them solutions to their problems and whatever
niche or home business it is that they are involved in.
3 important steps to attraction marketing:
1. Teaching
This
is probably the main or most important part of attraction marketing and
is probably the least practice part. This is the point where you need
to be consistent where you need to be teaching constantly to your target
market. Focusing on what they want to hear, solving their problems,
giving them the ability to survive in their niche. This is where you
going to apply the information you have learned and the time you
invested by converting it into videos, blog posts, Facebook posts and
images converting it into attractive value and content.
2. Studying
Before
you can start teaching anyone you need to study as you study you learn
from all the education and training you go through. And it's not just
taking in the information as head knowledge but it's about understanding
other qualified marketers and how they attract people to their niche
giving you the ability to share this with others. Giving you the ability
to transmit true value.
3. Investment
This
is the time and money you've invested to develop your skills as a
network marketer. As you take time reading books, attending events,
sitting in on coaching calls or webinars, and going to training events
you are continually progressing in your marketing skills in an effective
manner. The time you invest into your education for your home based
business is a must. As you do this you become an authority figure in the
niche that you are promoting but not just in that niche also any
network marketing venture you engage. This way you have value that you
can share with others attracting them to your knowledge.
People
that fail to educate themselves and are not willing to do the work,
become spammers and amateurs. All they do is spend time spamming people
with links and sending them to squeeze pages thinking that people will
opt in to their business with no education or value given at all.
So even though these 3 points: Investing, Learning, and Teaching,
seem trivial, remember you want to attract people to your marketing not
push them. Have you ever tried to push a string it's impossible it's
the same with trying to push somebody through a marketing funnel that
they haven't been attracted to it's just not going to work.
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