More and more people are looking for ways to attract more people into
their business, and one way to generate more leads is by having a blog.
There's a statistic out there that 86% of influencers BLOG!
There
are many people out there looking for you, they're looking for your
business, they're looking for what you have, and they want to hear from
you.
They want to know about your business, your journey, your successes, your failures... a.k.a your story!
And
that is why a blog is so important, and your blog will be the way to
communicate with others, and let others get to know you.
There are
many benefits to having a blog, a blog can be one of the best
recruiting tools you can ever have because your audience, your readers
are craving to know all about you.
They're looking to identify with you, and they're looking to find a role model they can look up to!
They're
looking to find an expert that can share with them the strategies,
tactics, tips that can help them to stay clear of all the struggles and
difficulties that this business can bring.
People are attracted to
others for their confidence, someone who is not afraid of putting
themselves out there and making themselves public, and providing all the
value they can give.
Blogging will not only position you as an
expert in your industry, but people will also start getting to know you
through your blog. They will get a sense of who you are by the way you
communicate, that is by how you write, how you express yourself, etc.
Your style will be attracting others that identify with you and your personality.
When
you create your blog, you will start creating content that your
audience is looking for and this will be your way to communicate with
them. Then you will have to market your blog and get the word out so
people can start finding your content.
There many ways to do so,
you can do it through paid ads, you can also use social media to bring
people on to your blog and even cross your social media accounts to move
your traffic and get them to your blog. Pretty neat!
It's
imperative that you have an opt-in box on your blog so you can start
building your list and generate leads, and you will also have to create
some kind of free valuable content that they can benefit from in
exchange for their e-mail. Remember people will trade their e-mail for
your free and valuable content and this is the people who want to hear
from you!
You can create FREE valuable content by doing videos,
you can do articles like this one, you can also create a free pdf
format. Now, don't get intimidated by having to create pdf files because
it doesn't have to be a book, you can always create a simple one-page
cheat sheet with steps on "How to... ". Just make sure it is really
good, always give your best!
You can also create a small guide of
7-10 pages and provide powerful strategies or tips that you have learned
that you find valuable to share with others.
If you can't think
of anything to write about or share don't worry! It is truly simple if
you apply these simple steps that many top earners and leaders use to
attract prospect into their business through blogging.
Here are 3 simple steps to get you started:
1-
Invest in yourself. What I mean is that you MUST get educated, you can
buy books, buy training, get a coach or watch those free training, they
are all over for FREE. Even this article is free content and training
that you can take advantage of. You can use this piece of content to
start your blog and share it with anyone if you find it valuable, just
make sure you don't just copy paste, but reword it! I know this is
amazing!
2- Learn. Make sure you always take notes, this is your
gold mine. If you don't take any notes you are going to forget what you
learn! Trust me, studies show that we only retain 10% of the information
we learn! So write it down!
3- Teach. This is so important! What
good is it to learn all the tips, strategies and secrets if you don't
put them into action by sharing it with others, this is the job, your
bread-and-butter!
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