Most people already know what affiliate marketing is, but for those
just starting out, I will give a quick overview. Affiliate marketing is a
form of marketing whereby, a person can promote either physical or
digital products online, and the product creator or vendor pays that
person a commission for a sale made.
It is no surprise that in
recent years, affiliate marketing has become one of the top business
models in internet marketing. A few contributing factors for this, the
start up costs are quite low and potential for big earnings is high. The
hard work is already done by the product vendor, since they provide the
product and sales tools necessary for promotion. All the affiliate
marketer has to do, is drive traffic to the product being offered. You
can work from the comfort of your own home, and set your own hours. The
income derived from affiliate marketing is directly related to the
amount of time and effort you invest in your business.
Here are the essential steps needed to start your business:
Create a website or blog
The
best way to start as an affiliate marketer, is to have your own website
or blog. You need to decide if you are going to run a Resource site or a
Review site, either option is fine and depends on your preference. A
resource site is more focused on 'how to' articles and general
information about the topic, whereas a review site is more about writing
reviews about products that are on the market, obviously products that
you have used yourself.
It is relatively cheap to register a
domain name. One of the best domain name providers is GoDaddy. Another
service that you will require for your site is hosting, and I have found
HostGator to be one of the best in the marketplace.
If you are
planning to set up a blog, I would strongly recommend using WordPress as
your content management platform, that is WordPress.org not
WordPress.com
Niche or Products to promote
By this stage you
would already have an idea about what you would like to promote as an
affiliate, since you would have selected a domain name that relates to
your niche or product.
As mentioned earlier, these can be physical
products such as clothing, toys, books etc. Digital products are the
type that can be downloaded straight from the vendor's site to your hard
drive. These include eBooks, software etc.
Some of the most
popular sites, where you can find products to promote include ClickBank,
JVZoo, Amazon, Google AdSense and PayDotCom. With most of these sites
you will be required to create a free account.
One important point
to remember when picking your niche, make sure that it is a niche where
money is being spent by people to buy products. It is not sufficient to
go for a niche with a high amount of monthly searches, as this does not
necessarily mean that people are prepared to part with their hard
earned cash, to buy products in that niche. One of the best ways to
check if your chosen niche can be monetized is by checking out
bestsellers on sites like Amazon. ClickBank can also give you this type
of information. Look for products that have a high "gravity score".
These are products that are making a lot of sales. A score above 20 is
good, but the higher the better.
Educational Resources
It is
obviously important to learn as much as you can, about your chosen
niche. Authoritive blogs are a good source of information, just do a
search for "your niche"blogs and you will find a lot of blogs worthy of
your time. Also, join discussion forums, where people just like you hang
out and have discussions on different topics related to your niche.
YouTube, has in the last few years risen to be in the top three sites,
for video content that you can source for your own education.
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