The
first attribute of a successful selling strategy is a website that provides
information about the products and the service they are providing. The
advantage of that is we can sell those products and services online. Selling is
a talent to be cultivated. It requires a lot of understanding to find what the
customer is looking for and then fulfilling his needs.
It
is very important to get the complete attention of reader. The content of the message
should be make reader think. This can be achieved by using power words, along
with color and visuals. Once the attention is grabbed, it should be retained
till the end of the message. The customer should be prompted to take some action
and their involvement should be sought. They can be made to sign up for
newsletters or can be made to take the survey by visiting the company’s
website.
The
consumer should be convinced to buy the product. All the features of the
company should be specified, with the more relevant ones on the top. They
should be explained logically through these points how the products will
fulfill their needs or solve their problems. It does only by convincing the customer about
this will motivate them to buy the product. They should be made to understand
what wonders the product can do to him. Strong emotional words should be
included in the sentence. The customer should either fear the loss of the
product if he doesn’t buy it in time or he should be given the greed of the
advantages the product can provide. These reasons will create an emotional
impulse and will make them think that they have no other option to buy it. They
will have a logical reason to make the purchase. The emotions of the buyer
should be manipulated with words.
Something
like ‘limited edition’ or ‘limited period offer’ will create a sense of
urgency. The customer thinks that he should get this product somehow. It’s nice
to have sales often, especially to clear out old inventory in the name of some
offer. The products which have an obvious damage should be sold out at a
special price. But the damage should be mentioned to the customer. If it’s not
mentioned, the first time the customer will be tricked into buying something,
but he will loose trust and won’t come back again.
Always
hold seasonal sales and offers. Since all the competitors will be giving out
different offers to attract customers, it’s a good point to have one, too. But
it should be remembered to not to imitate anyone. Only a unique offer will make
the customers not go to the competitors’. Once in a while offer free shipping
offer also works. A condition like if a customer spends particular amount of
money, all items will be shipped for free. This is another attractive deal
which will surely tempt the customer. Thanks to search engines and online
stores anything can be purchased from the comfort of the home. Give away free
sample to the customers or keep a pre-sale price for introductory products. The
customers won’t think twice to spend a little money to try something new.
The
ending of the sales message is where most people mess it up. The whole efforts
will be wasted if the customer gets a second thought. He should be convinced,
by nice words, to buy the product till the very end. The content should be
arranged with care. The key is to tell the customer what to do exactly after he
finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘pick up
the phone and dial the number right now’, etc. Do not include links or short
advertisement of other products or services. This will shift the focus of the
reader and he might have a second thought. A list of the existing customers
should be maintained and from time to time special offers should be mailed to
them. So basically the whole idea is to influence the mind of the customer until
he buys a product.
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