Anonymous visitor marketing or anonymous
user marketing is nothing but changing the content of the website according to
the taste of the visitor and thus making the information more relevant. Some
kind of data is attached with each user known as metadata or supplemental data
that is similar to human sensory nerves and gives an idea about how to react to
the approaching person.
Metadata or supplemental data consists of information
like the geographic location, IP address, browser languages like English,
Chinese, German, etc., and also information about domain extension like .edu,
.gov, .mil, etc., internet connection speed, operating system, search keyword
or sentence, referring URL and screen resolution.
Graphical location tells about the approximate address
of the visitor. By this information, the server can search and display
information which is specific for the people of that location. Information like
climate, temperature, local happening, and time can be displayed accurately.
IP address or Internet protocol address gives idea of
the specific Internet service, company the person is related to. If belonging
to an Internet provider the web page displays the speed of the connection and
if related to a specific company the website displays the name and logo of the
company.
A web page can be formatted in different languages. By
analyzing the browser language, the visitor can be can be served with a web
page which is easy for him to understand and the visitor is made to feel that the
website is centered on his mother tongue which will make him more comfortable.
Different organizations and different sectors have
different domain extensions. A website with a .gov extension means that its a
government website and a website with .edu extension refers to an educational
organization. So the content of the webpage can be changed according to the
organization the visitor is related to.
Depending on the Internet connection speed if there
are any multimedia downloads the size of downloads can also be managed. There
will be different resolution versions of a particular download and if the speed
is low, multimedia with the lowest resolution will be downloaded to the
visitor’s temporary Internet files. This will not interrupt the normal working
of the computer.
Different operating systems have different
requirements and their functionality also varies. Some websites provide
downloadable software and updates which will not be compatible with all kinds
of operating systems. These limitations can be determined without interrupting
the user.
Search keyword or sentence can be utilized to apply
search engine optimization techniques or SEO techniques to the website to make
the matter more relevant. Linking data to a specific keyword, which is displayed
automatically making the visitor feel that his query was dealt with
effectively, does this.
Referring URL helps the sponsor to compare data with
that of the previous page and bring it on the present page. This increases the
competition between the websites, the present website will try to prove to be
better than the previous website.
If the visitor is surfing the Internet with his hand
held device or mobile, the content of the website is trimmed to fit the screen
resolution of the device. If the amount of data that is viewed on a normal
monitor is displayed over the hand held device, the data will overlap with each
other and the content won’t be readable.
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