A magnet has the properties to attract certain metals, and a magnetic
person has the qualities, talents, or skills to attract others in a
magnetic like manner.
In the world of network marketing, how can someone acquire that type of
personality, how can someone become a magnetic sponsor, and develop a
large base of customers using magnetic like attributes?
Before I answer that question, read this quote:
"Nobody who bought a drill actually wanted a drill. They wanted a hole.
Therefore, if you want to sell drills, you should advertise information
about making holes - NOT information about drills!" - Perry Marshall
There is a lot of meaning behing this quote, but in a few words it
contains the secret to becoming a highly successfull magnetic sponsor.
Would you rather spend $200 bucks on a drill, or first get free or
inexpensive information to learn how to operate that drill properly and
effectively? If you are like me, I am sure you would first learn more
about how you can make a good hole with this tool before making that
kind of purchase.
Would you rather buy from a salesperson who insists that his/her drill
is the best tool for what you want to do? I wouldn't. Because I don't
like to be sold, and I don't like people to pitch their sales number on
me.
Would you rather buy from a person who gave you free information or
inexpensive information on how to properly operate, and get the best
results from that tool, and who did not try to pitch a drill on you?
Again, if you are like me, you would buy from a person who first took
the time to educate you on how to make that hole proper. In your mind,
this person is an expert in his/her field, he/she knows what he/she is
talking about. So you sell yourself on buying that drill from him/her.
This is what many network marketers keep doing, they keep pitching their
opportunities on their family, friends, relatives, and get all hyped up
on the net, on their ads, and every one they encounter. But guess what?
People do not care about your business opportunity, what they care
about is a solution to their problems. In other words, you did not buy a
business opportunity (drill) because you wanted one. You wanted a
solution (hole) for more free time to spend with your family, be your
own boss, earn a living online, or get rich, etc..
So, what you need to do instead of pitching your opportunity to your
prospects, is to sell them inexpensive or give away free information
that shows how to solve problems - how to drill that "hole."
If you can show them how to make that "hole", your prospects will come
to the conclusion on their own without you pounding hard on them that
they need a drill from you. Why? Because you gave them free knowledge
or inexpensive information on how to accomplish their goal, and
therefore earning their trust in you.
read more here / http://www.affiliaterevenue2015.blogspot.com
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