At the beginning of a new year we tend to contemplate our lives and
try to find a way to improve our situation. We set goals and make a
promise to ourselves to achieve these goals.
The same should be
done with our business. We need to take some time to look over the last
year to see how we can improve our business performance. What goals can
we set for our business that will result in growth and improved results?
Here are some New Year's resolution ideas for your online business growth and success.
1.
Refine Your Social Media - Social media is a very important marketing
tactic for today's online business but it can be very time-consuming.
You need to set a schedule for your social media participation. Use
tools like Hootsuite, Buffer and TweetDeck. They can help you free up
time that is needed for other tasks. Allow so much time per day for your
social media activity. These sites can become addictive and can cause
us to neglect other areas of our marketing and business management.
2.
Learn New Skills - The many areas and facets of owning and running an
online business can be very overwhelming. The techniques, tools and
formats are constantly evolving. We need to always be learning and never
settle into a routine with our online business. There are tons of
resources online that can help you keep up with the ever-changing
internet business world. HubSpot Academy is a great place to start. You
can also try Moz for search engine optimization, LearnVest to help you
manage your business finds and countless quality blogs to help teach you
the newest and most productive marketing trends.
3. Get a Grip on
Your Finances - If you do your own money management and record keeping
for your business, be sure to analyze and plan accordingly. There are
some great software programs to help you keep meticulous records of your
business funds. A good example would be Quickbooks or Quicken. You need
to know where your funds are going and if you should keep them going in
that direction. Go over your advertising budget. Are you getting the
results needed? Should you go down other avenues with your advertising
budget? What are your regular expenses and are all of these expenses
necessary or productive to your business? You need to go over all these
questions and more to see if you are delegating your funds for maximum
results.
4. Analyze Your Marketing Tactics - As above with your
finances, you need to analyze all aspects of your marketing plan. Are
your methods yielding the results you expected or needed? What tactics
are working and which ones are not? Some techniques might need to be
upgraded or even terminated.
5. Revitalize Your Business Plan -
With all the new trends and innovations you might need to update your
business plan. Go over the plan in detail and reconnect with your goals
and aspirations.
6. Commit to Superior Customer Service -
Customers are the lifeblood of a business. You cannot survive without
them so why would you neglect them. Make it a priority to streamline
your customer service and give your customer's the utmost attention and
care. Focus on their needs and providing the solutions to their
problems. It is a sad fact that customer service is dying. Let's bring
it back to life!
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