7 Ways on How to Actually Make Money Blogging
1. Pay Per Click
The
basic idea of pay per click (PPC) is putting banners or text ads
somewhere in your blog, and when a visitor clicks on these ads, you get a
commission.
That commission is based from the price of keywords that the advertisers are bidding for.
For better understanding, let's take Google AdSense for example.
Google
is allowing independent publishers(bloggers like you) to apply their
website for Google AdSense so they could have a chance to create a
source of income out of their blog.
Once approved, you'll be given
access to their dashboard where you can generate codes you can embed in
your website to display ads, and when your visitors click on that ad,
you earn commissions.
Surely, there were other alternative ppc ad network manager out there like Chitika, Infolinks, VigLink etc.
However,
in my opinion, Google AdSense so far is the best pay per click ads
manager that you can apply with since some bloggers here and there are
saying that it is the best existing ad network out there to monetize any
website (as long as they comply with Google AdSense Program Policy or
adhere to Webmaster Quality Guidelines).
2. Private Advertising
Private advertising is allowing independent companies or other bloggers to buy an ad space on your website.
The price is fixed, completely negotiable and payment is usually per month.
However,
before engaging your website to this type of advertisement, make sure
that your blog receives a decent amount of traffic. Those traffic should
also be your genuine followers. When I say genuine followers, those who
might have followed you and your blog posts from time to time, those in
your list, and the visitors you receive from organic traffic.
3. Solo Ads
Just
in case you're not familiar with this advertising method, a solo ad is a
one time email blast you sell to a buyer who wants to advertise to your
subscribers or to your email list.
I call it - 'the backdoor selling'.
Solo
ads technique is usually employed by marketers. Fortunately, it's not
entirely exclusive for B2B(business to business) blogs.
For
example, if your blog is about "dog training" and you've built an
impressive email list of dog lovers, you surely are eligible to try this
approach.
You may sell solo ads to vendors who sell stuffs about
dog training. Probably eBooks, video course, or whatever products they
sell related to dog training, you may consider using solo ads technique.
4. Affiliate marketing
One of the most popular method of monetizing a blog is through affiliate marketing.
Affiliate
Marketing is partnering up to an independent business owner or a
company to promote their products directly on your website.
Unlike
PPC, affiliate marketing is placing banner or text ads (with your
affiliate link attached) to your website and when visitors click on
those ads and make a purchase, that's when you earn commissions.
You
can also create a testimonial post about a particular company products,
as long as you're being creative, you can basically promote other's
product in anyway you want.
Well of course, just don't violate any rules and agreements.
The commission you receive is based from the percentage you agreed with with the product owner.
For
example, if the X product you're promoting is worth $59, and the
affiliate commission set by the product owner is 45%, once you make a
sale you make $26.55 commission - that's basically the idea.
If
you want to use this method monetizing your blog, I suggest you always
promote products related to your blog topic, product you've tried, or
products that you're extremely familiar with.
5. Selling your own product
There are two types of products that bloggers may sell online, physical(or tangible) and digital(intangible) products.
Sample of physical products are t-shirts, tumbler, books etc., pretty self explanatory.
On
the other hand, digital products were in form of eBooks, PDF, video
courses. Digital products usually are guides and tutorials.
If
your blog is about body fitness, then you can create video courses or
eBook discussing how to burn fats, eating healthy, right exercise, etc.
If
you want your product to get sold in a faster scale, you may partner up
with third party merchants such as ClickBank, ShareASale, e-junkie etc.
to engage your product in affiliate marketing program. This way, you
are building a network of affiliate marketers who are willing to sell
your product.
And when your affiliates make a sale, they'll get their commission, you'll get yours.
Of course, that depends on the percentage you set. Also, you need to pay the merchants as well.
Whether
your blog is in B2B(business to business) or B2C(business to customer)
niche, it'll be a challenge to create your own product since it's not
that easy(in my opinion) to create a unique and valuable product out of
scattered and never tested (but probably effective information)
anywhere.
However, just in case you've tested a particular
strategy that effectively worked for you, for example you accidentally
discover a way on how to make money the most efficient way(assuming your
blog is about business), then you can write an eBook discussing the
methods you used, how it worked, your experience, your results then sell
it to your visitors.
6. Freelance via your blog
One advantage of blogging is that you can actually be a freelance writer.
Did
you know that content marketing is by far one of the best business
strategic marketing used by big companies to drive traffic to their
site?
If you have the gift of writing impressive and well researched blog post, you surely are eligible for freelance content writing.
You have the right to name your price.
You can showcase your articles through your blog or through guest blogging.
You can find your ideal customers at Craigslist, ProBlogger etc.
Or you can post a job as a freelance content writer at Elance, Fiverr etc.
7. Create a membership site
Do you like the idea of people paying you month after month and have a total passive income?
Well, this blog monetizing method might be a good choice but I have to warn you - it's not as easy as it sounds.
You need to think outside the box.
If you're serious at giving it a shot, ask yourself these questions:
What type of product can I sell over and over again?
What service can I provide so people keep on paying for it?
For how long am I able to do this to keep my customers?
Is there a room for improvement?
To
answer these questions, let us examine the different membership ideas
you can incorporate with your blog so you can decide which one is to
follow.
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