Top Secret Business Income Funnel Revealed

In business we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally.
We all have heard the stats of differences in the cost of retaining vs. obtaining new customers and clients. So when you have time to do so, touch base with some of your most loyal clients and customers. This is one secret to business growth that many new and even experienced business owners seem to forget. How can you do that?
Think of ways to bring your business or services back to the hearts and minds of your customers and clients. Reach out to your client base whom you haven't heard from in a while or even your most loyal customers.
Yes, you could offer them a special loyalty bonus or discount. However, if they don't need your services and your offer has an expiration date-which you, the wise business owner that you are, know you should always include in any offer-your result may not bring you immediate results. Absolutely, it will remind them you are there for them when they need you, but your special discount may not result in a monetary increase.
Oh, and if you go that route, I suggest you share the news in a 'thank you' or 'thinking of you' card. And definitely make sure you send a 'real' card rather than an email. Remember, these are your best and favorite clients, or those you haven't heard from in a while. So, don't just send an email, take the time to snail mail your card or note. They deserve at least that much, don't you agree?
Recently, I found myself with a couple of hours on my hand. So, I decided to revamp the sample images on my design website. As I was clicking the sample images of Facebook headers, I noticed that Facebook had changed the 'usable' area of their mastheads. The designs I had on my website no longer looked good on my clients' Facebook pages!
Rather than getting frustrated, I looked for the opportunity. I could easily have let it go. After all, wouldn't those clients realize they need to hire me to fix their Facebook headers? But no, I chose to embrace the opportunity for what it was.
First, I updated my Facebook masthead and profile header templates-yes, they are two different-size images. The next step was to adapt the current image to the new template. Once that was done I sent a quick email to the client with their updated header attached with the following message:
"I was refreshing my design website and while visiting your Facebook page I noticed that your masthead needs updating due to Facebook's changes. So, here is your update, which I am happy to provide to you, my dear friend. If you are ready for a whole new look, we can talk about that as well."
To my delight, I received back from one of my recipients this message:
"Thank you! You rock!
"And you read my mind. I want to change the page name and it will be 'entrepreneur' I guess as the category.
"So, I wonder how we could tweak this to be more geared to that, and for all entrepreneurs, not just VAs. And maybe "Success Coach: Mindset, Money, Marketing". So maybe take out the product graphic and add those words instead "creator of... "?? What do you think?
"Also, here's something: I own... which right now directs to my about page on... I would like to have a one-pager, to start, at that domain, to direct people there, for now. Is that something you could do? I know you can design but can you work behind the scenes at my hosting to stop that redirect and make the about page there just... , etc. I have NO idea how to do that which is why it hasn't been done yet.
"I've just really been stuck and need to move forward, but am stuck without tech skills.
"Well, that's where I'm at."
Did you catch that? "I've just really been stuck and need to move forward... " Not only did I endear myself to Donna, but I also helped her redouble back to a project that she had put on the back burner. Good for her and good for me as well.
A few moments to spare have now created another income from a current client. So, my advice to you... don't be greedy with your time, talents, and ability. Give and you will gain much more than you ever expected.
This one simple act of 'good will' for a select few special clients will always benefit you. At the very least, it will bring positive thoughts about you and your business back to the hearts and minds of your favorite customers and clients.
Even if they don't need your services right away, they will be reminded of you when others they come in contact with have similar needs. And guess what happens next?! Right, referrals will come your way; which we all know referrals are the best advertisement that can happen in your business.

Ginger Marks is the founder of DocUmeant, a family of publishing and design companies. She is the author of Complete Library of Entrepreneurial Wisdom; an annual edition eBook, Weird & Wacky Holiday Marketing Guide available through Amazon; Presentational Skills for the Next Generation; and also offers insight into marketing, design and publishing solutions through her ezine, Words of Wisdom, available through her websites. For more information, visit DocUmeant Designs and DocUmeant Publishing.

Article Source: http://EzineArticles.com/8980772

Setting Up your Affiliate Marketing System

There is much speculation about how much money you can earn online without your own product. Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can’t profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well.

An affiliate program is really not as difficult to set up as you may think. Thanks to the high demand for affiliate systems recently, there are now lots of ways to set up your own program.

Here's what you need to set one up:

1. A web site with your own domain name.

2. At least one product or service that you own completely.

3. A system to handle commission tracking and payment.
That sounds pretty easy, doesn’t it? Well, actually it is! And it's getting easier all the time.

The first two items listed above are self-explanatory. Of course, you need your own website and your own product or service. You can't very well set up an associate program if you don't own the site or the product(s) you will be promoting. If you have not taken these two steps, you'll need to do them first. Once you've managed to get by these two steps, you can move right to step three, setting up your program.

You will need to search the Internet for a system that will handle commission tracking and payment. You can try to do this yourself but you will most likely miss some and missed ones are missed income. There are free ones, as well as, paid ones.

The positive aspects of an associate management system are many:

1. You can sign on associates more rapidly and grow a larger force of resellers.

2. You'll enjoy the automation and online management of affiliates.

3. These systems provide full sales statistics for both you and your associates.


visit my blog : http://www.affiliatmarketing2015.blogspot.com

How Website Marketing Helps Your Business

In today's time having a website is an essentiality and it is very clear that once people visit your website and if they don't find something relevant, then without wasting any time they go away or try some other website within the same space. It is understood that in today's complex environment, businesses need to secure their position as an industry leader through their most effective tool, their website. Even having a website is not enough, there are several other factors which induce the customers to visit your website. Have you ever wondered how your competitor remains ahead of you and his presence over the internet is always above you? Well, there are certain technicalities behind it which you would understand in the following lines. So it goes like this:
(I) SEO: SEO in a longer phrase is Search Engine Optimization. A website without SEO is like a car without an engine. A company wants to get it listed in the search engines like Google, Yahoo and Bing. Digital Marketing companies frame unique keywords. These keywords will help the business website to be listed on the top pages of search engines, hence increasing the traffic and visibility of your website.
(ii) PPC: PPC or Pay per Click method works hand in hand with Search Engine Marketing. There are specialized professionals who form suitable key phrases for businesses in order to list them in search engines. This is done to target the customers to have a look at your business official website. The potential customers by finding the ads on search engine shall check out the business website, hence increasing visibility of the businesses.
(iii) SMO: SMO refers to Social Media Optimization. SMO technique helps the potential customer to get attracted towards the business, its product and of course the website. Forum posts and commenting, creating blogs and articles are a part of SMO.
(iv) Link Building: Being one of the toughest and intelligent parts of SEO, Link Building serves as a vital feature of Search Engines Optimization. Thus link building is the key to get good traffic on the website.
(v) Website Design and Development: website development is most important as it is the first thing which the potential customer come across and if it is enough attractive, then only he or she would stay and explore further otherwise they would bid adieu.
(vii) Email Marketing: Email marketing is the most judicious way of marketing your content. This helps your customers to stick to your business and above all, help you gain potential customers at large.
(viii) Website Sales Optimization: Website Sales Optimization helps enhance the website situation and analysis of everything which your visitors are up to.

Mr. Anil Rastogi is the owner & the main brain behind PageSeos. PageSeos is a brand in the field of internet marketing services. They are excellent in their services with practical & goal oriented solutions. A perfect platform for you to take off your business & reach new heights.

Article Source: http://EzineArticles.com/?expert=Anil_Rastogi

Top Secret Business Income Funnel Revealed

In business we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally.
We all have heard the stats of differences in the cost of retaining vs. obtaining new customers and clients. So when you have time to do so, touch base with some of your most loyal clients and customers. This is one secret to business growth that many new and even experienced business owners seem to forget. How can you do that?
Think of ways to bring your business or services back to the hearts and minds of your customers and clients. Reach out to your client base whom you haven't heard from in a while or even your most loyal customers.
Yes, you could offer them a special loyalty bonus or discount. However, if they don't need your services and your offer has an expiration date-which you, the wise business owner that you are, know you should always include in any offer-your result may not bring you immediate results. Absolutely, it will remind them you are there for them when they need you, but your special discount may not result in a monetary increase.
Oh, and if you go that route, I suggest you share the news in a 'thank you' or 'thinking of you' card. And definitely make sure you send a 'real' card rather than an email. Remember, these are your best and favorite clients, or those you haven't heard from in a while. So, don't just send an email, take the time to snail mail your card or note. They deserve at least that much, don't you agree?
Recently, I found myself with a couple of hours on my hand. So, I decided to revamp the sample images on my design website. As I was clicking the sample images of Facebook headers, I noticed that Facebook had changed the 'usable' area of their mastheads. The designs I had on my website no longer looked good on my clients' Facebook pages!
Rather than getting frustrated, I looked for the opportunity. I could easily have let it go. After all, wouldn't those clients realize they need to hire me to fix their Facebook headers? But no, I chose to embrace the opportunity for what it was.
First, I updated my Facebook masthead and profile header templates-yes, they are two different-size images. The next step was to adapt the current image to the new template. Once that was done I sent a quick email to the client with their updated header attached with the following message:
"I was refreshing my design website and while visiting your Facebook page I noticed that your masthead needs updating due to Facebook's changes. So, here is your update, which I am happy to provide to you, my dear friend. If you are ready for a whole new look, we can talk about that as well."
To my delight, I received back from one of my recipients this message:
"Thank you! You rock!
"And you read my mind. I want to change the page name and it will be 'entrepreneur' I guess as the category.
"So, I wonder how we could tweak this to be more geared to that, and for all entrepreneurs, not just VAs. And maybe "Success Coach: Mindset, Money, Marketing". So maybe take out the product graphic and add those words instead "creator of... "?? What do you think?
"Also, here's something: I own... which right now directs to my about page on... I would like to have a one-pager, to start, at that domain, to direct people there, for now. Is that something you could do? I know you can design but can you work behind the scenes at my hosting to stop that redirect and make the about page there just... , etc. I have NO idea how to do that which is why it hasn't been done yet.
"I've just really been stuck and need to move forward, but am stuck without tech skills.
"Well, that's where I'm at."
Did you catch that? "I've just really been stuck and need to move forward... " Not only did I endear myself to Donna, but I also helped her redouble back to a project that she had put on the back burner. Good for her and good for me as well.
A few moments to spare have now created another income from a current client. So, my advice to you... don't be greedy with your time, talents, and ability. Give and you will gain much more than you ever expected.
This one simple act of 'good will' for a select few special clients will always benefit you. At the very least, it will bring positive thoughts about you and your business back to the hearts and minds of your favorite customers and clients.
Even if they don't need your services right away, they will be reminded of you when others they come in contact with have similar needs. And guess what happens next?! Right, referrals will come your way; which we all know referrals are the best advertisement that can happen in your business.

Ginger Marks is the founder of DocUmeant, a family of publishing and design companies. She is the author of Complete Library of Entrepreneurial Wisdom; an annual edition eBook, Weird & Wacky Holiday Marketing Guide available through Amazon; Presentational Skills for the Next Generation; and also offers insight into marketing, design and publishing solutions through her ezine, Words of Wisdom, available through her websites. For more information, visit DocUmeant Designs and DocUmeant Publishing.

Article Source: http://EzineArticles.com/8980772

5 Profitable Niches Trending in Online Business and Internet Marketing

The success of every online marketing campaign lies on many factors that an internet marketer must consider. Among these considerations, it is the choice of the right marketing niche that contributes the most to success and profitability. But what is a niche? A niche is a specific category by which your product and services offered fall under. That being said, it is important that you carefully choose your niche when planning to establish your own online business, or else you will fail. To give you some ideas and in order to help your avoid pitfalls, you should know these five profitable niches trending in online business and internet marketing, as of today. So, read on:
1. Health and Fitness
If there's something in the market that won't die, it is the market of health and fitness. With health being one of human being most important assets, marketing products and services that cater to ones' health and fitness are a great way to earn online profits. If you want to maximize your profitability, you can choose to market your products under this niche and come up with really good website content to convert visitors to buyers.
2. Beauty and Fashion
Beauty and fashion are also one of the niches you can take on, if you wish to profit in your online business. With people striving to achieve and maintain their beauty, having products that cater to their wants and needs is a great way to augment profits and earnings. You just have to learn to employ an effective site optimization campaign for you to be a step ahead of your competitors. Don't worry, you don't have to do all this by yourself. You can outsource about 90% of what needs to be done, in regards to search engine optimization.
3. Technology
One of the ever-growing niches an online marketer can choose is technology. Considering the fact that technology is already part of people's daily lifestyle, it is just right to market products and services that would find solution to their needs and that will make their lives easier. This is, however, a very broad niche. So, you might as well choose a specific sub-niche under this. You can choose from mobile marketing, mobile apps, mobile advertising, smart watches, smartphones, and other wearable technology.
4. Entertainment and Gaming
Entertainment and gaming are one of the trending niches you can find. Since this niche is more popular among younger generations that comprise most of the world's population, targeting products and services under this marketing category is a perfect move to maximize online business profits. So if you think you're up to the challenging competition in this market niche, then focus your products and services on entertainment and gaming.
5. Online Relationships and Dating
As sociable beings, people will always try to build relationship with people, be it in real life or in a virtual context such as those that online dating sites promote. With the introduction of social media networks, online relationships have even become more popular over the years. As an online marketer, you can choose this niche to provide info on products and services to prospects and start climbing your ladder of profits. It is the nature of human beings to engage in dating, especially for single men and women. There are plenty of dating websites that have sprung up in recent years, showing that this is a big online business.
Choosing the perfect niche is a great way to start an online business. Correct selection of a niche, coupled by effective website optimization in search engines equals great profit, making you a successful online marketer.

Do you want to have more information about best online businesses to pursue? Read these additional 13 profitable online businesses you can start right now. They are cheap to start and profitable if done right.

Article Source: http://EzineArticles.com/8928602

How to Choose a Google Ads Person for Your Business

Like anything, it can be tough telling the expert from the idiot, but knowing the right questions to ask can make sure that you get the right person
Obviously there's a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at Google ads, he keeps coming across Google ad accounts that have been set up by so called experts and are just a shocking, one client had 2 different people work on his account, that £5000 was spent on in a single month... he had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted.
1. Which match types will be used on the account?
Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad - as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters 'window shutters' or "Timber shutters"
2. How many negative keywords will you use in the campaign?
If a word or phrase is not wanted in a search you need to have this in your negative keyword search. Aim for 100 to start with, and focus on things like 'free', 'jobs', and 'job' including the misspelling of these (single words and broadmatch)
3. What geographic areas are being targeted?
Consider geo-targeting in smaller areas to start with. Google's 'recommended' boxes are normally focused on Google making money, so make sure you untick the ones that aren't needed. You can also focus on geo-modifying for specific areas such as 'Telford' in the search.
4. What time of day are you running the adverts and what days?
Time of day and other details depend on the call of action on the web page they're landing on
5. How often do you check the search term report?
Available from the third day, the reports will give you a lot of the negative keywords to add to your negative keyword terms. Make sure that your Google Ads expert is planning to factor in what people have searched for to see your advert
6. What quality score are the adverts?
5 is the normal starting score and when people click through, if they leave straight away this reduces your relevancy score. Equally, when people look around and click through, your relevancy score goes up. Why's this good? The higher the score, the cheaper the click through, so say the click through for a score of 5 is £1 each, a score of 10 might be 50p and a score of 1 might be £5 each
7. How many ad extensions are employed?
Ad extensions are links to your other web pages, these are seen on your advert and so get you to take up more room on the advert and this pushes your competition further down, which in turn makes your advert bigger. You have the main click through then 6 other web landing pages, contact page etc, you also have review extension, these are reviews or awards from other third party websites, not your own testimonials.
8. How many conversions are you getting from your impressions and clicks?
If your Google ads guy is telling you that they've got you 500 clicks and its your websites fault that you're not getting conversions. A. they should be advising you on the landing page and B. what search terms are they finding your ads (remember your search terms report)
9. What's the plan for the landing pages?
If say they keyword search you're looking for is "Timber shutters" or "window shutters" you copy the web page that you are sending the click through too, then change the keywords on that page so they're relevant to the search, eg "timber shutters" on one page then "window shutters" on the other, because the keywords match what the person was searching for, Google robots then really like the page and it gets a higher relevance score, make sure these pages aren't index as Google doesn't like pages with the same content.
This is just a rough guide, but if your Google ads person can't answer these questions or seems a bit unsure, walk away and save your money

A former weapons engineer and submariner with the Royal Navy, his business journey started with a degree in International Disaster Engineering and Management.
He completed a Masters in Neuro Linguistic Programming currently finishing a series of interviews with some of the UK's most super, super-successful business owners to see just what mind-set and beliefs they all have in common.
Alan hit #2 spot in Amazon with his book Survive to Thrive - Five Steps to Building Your Dream Business, you can see the book and even download the first chapter for free here: http://www.alansadams.com/books-downloads

Article Source: http://EzineArticles.com/?expert=Alan_S_Adams

Using Affiliate Marketing To Promote Your Business

Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business. This article will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.

Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can lear more about affiliate marketig by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates. Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.

Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate’s website. Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate’s website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate’s website is effective.

Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program. These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting. Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well. For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.

Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation. A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliate’s website. This amount may a flat fee or a percentage of the sale depending on the affiliate agreement.


visit my blog  / http://www.affiliatmarketing2015.blogspot.com